The sports industry has come a long way over the decades. Various types of sports have witnessed a higher rate of participation as well as the audiences. Tennis that is being considered as one of the most prominent sports played all around the world and has seen millions of participants every year. With the popularity gaining for tennis equipment, there is a higher demand for various tennis equipment. According to a recent stat, the overall participation has witnessed a gradual rise in each of the last five years. As a result, the confluence of the rising popularity of the game and increase in a number of players for the game has been eventually triggering the demand for tennis equipment in the global market. Among the marketing strategy, major tennis equipment manufacturers have to adopt celebrity branding to promote its products and services. Celebrity branding is being considered to influence the mind of the customers following tennis to buy and play the sport.
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Global Tennis Equipment Market: Reasons for covering this Title
Tennis is one such sport that has been influencing the minds of consumer especially the youth and the millennial sectors to play the game. Tennis has been played in almost all major parts of the world no matter its North America, Europe or the Asia Pacific. With the rise in popularity of sports, for obvious reasons, there has been burgeon demand for tennis equipment as well. There are various tennis equipment that has been gaining traction among the target segment that includes racquet, apparel, grips and accessories, and various other such equipment. Tennis equipment has been gaining demand from both professional and unprofessional sectors as well which is attributable to the rise in the number of participants for the sport from all demographic sectors.
Global Tennis Equipment: Market Segmentation
On the basis of product types, the global tennis equipment market has been segmented as –
- Tennis shoe
- Tennis bag
- Grips & Accessories
On the basis of end use, the global tennis equipment market has been segmented as –
- Professional players
- Unprofessional players
On the basis of application, the global tennis equipment market has been segmented as –
On the basis of the distribution channel, the global Tennis Equipment market has been segmented as –
- Sports Store
- Franchise Store
- Online Store
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Global Tennis Equipment Market: Key Players
Some of the key players operating in the global tennis equipment market are Head, Wilson, Babolat, Yonex, Dunlop Sports Group, Prince Sports, Tecnifibre, ProKennex, Solinco, Nike, and Addidas, among others.